Recently, many analysts have come to the conclusion that the Wii U’s price is to high. While the Wii U will have high sales during the holiday season, too high of a price point could cause stagnant sales for the Wii U in 2013.
Scott Moffit is Nintendo of America’s Executive Vice President of Marketing and Sales, and today he explained that Nintendo believes the Wii U price point is fine where it is.
“All I can say is that the response has been phenomenal and we’re getting, especially in the higher priced deluxe set, that one’s selling out incredibly quickly. That seems to indicate that the pricing’s in a good spot and the proof is in the consumer response,” Moffitt remarked in an interview to be published in full tomorrow.
“Certainly we’ve seen brisk pre-sales and that the phone calls have been coming into our headquarters for quite a while now asking for more and so we do expect high demand. But I can tell you this – on opening week we will have more systems on hand for the Wii U than we did for the launch of Wii. And, second, our replenishments will be more frequent this holiday time than during the Wii launch.”
“But, having said all that, it’s impossible to exactly predict demand, and so I can’t say that we won’t have some shortages out there and that people won’t have to be a little patient with the replenishment truckload and shipments and boatloads to arrive.”
The Nintendo Wii U will launch on November 18, 2012, just in time for the holiday season. The deluxe bundle is priced at $349 and the basic bundle will cost $299.